Massive Increase in Revenue for Casino Apps
According to reports released by industry tracking firm, App Annie, the spending on mobile casino games on iOS devices has increased by 55% since the November of 2014 and the industry is now worth $2.7 billion.
According to the App Annie site: “App Annie is the industry standard for analytics and market data in the apps and digital content economy. The App Annie platform helps app business owners, marketers and investors understand both their own app market trends so that they can make better business decisions in product, internationalization, marketing, and investment strategy”.
Details of the report also state that, despite the massive growth of the social casino games like the ones found on Facebook, where the players play for fake money, the real casino app industry is growing as more countries, such as the United Kingdom and Australia, begin to allow gambling apps that allow you to play for real money.
The report states, due to the changes in the industry and the growth of mobile, that the industry in on target to reach $100 billion in revenue by 2017. This is an incredibly massive leap when considering that the mobile gaming industry was only worth about $21 billion in 2014.
While the image below shows that card games and casino games increased the most, it’s clear that all three categories showed substantial increases from November of 2013 to November of 2014.
The statistics show the increases on iOS devices but Google Play has reported similar increases as the combined revenue for casino and card games increased by 105% year-over-year.
“In Q3 2014, online gambling industry heavyweight PokerStars saw over 50% of new registrations come through mobile channels,” states the report created by App Annie statisticians. “Mobile is now a key channel for expansion to new users, driving considerable growth of the online gambling industry as a whole. A prominent position in the mobile market is, therefore, likely to translate to growth in other sectors for gambling and social casino companies.”
It can be said that the growth on mobile is largely due to the increasing popularity of apps and the accessibility of smartphones. People are more likely to search for new casino games on the various app stores than they are on social sites such as Facebook.
Another important factor is the growth of the casino industry in big gambling hubs such as the United Kingdom, and why so many companies are increasingly eager to establish themselves in the burgeoning market.
Although social-casino games are extremely popular in the UK, it is one of the markets that has also legalized real-money gambling which has led to increased excitement as well as downloads and, subsequently, an increase in revenue.
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