Videoslots are working towards one common goal: to maintain their position as the leading online casino offering the largest number of games! To do so, they have created an exceptional and innovative online player experience which enables their brand to shine.
Charlotte Camilleri, Head of SEO & Content at Videoslots agreed to be our next guest of the CasinoTop10 Face to Face with… to give our readers a glimpse of her career, current role and, of course, the Videoslots itself! Continue reading the interview to discover what keeps Videoslots busy these days!
You’re an SEO veteran with extensive SEO experience. How did you end up in the iGaming industry, and what has your journey been like until today?
I joined Unibet in 2013 for a ‘Customer Reactivation & Retention’ role. I came from a background in Sales and Customer Service, so I thought the role was well suited to me as an entry-level position in the iGaming industry. It was only at the first interview that I realised half of this role would be dedicated to SEO Outreach, and I didn’t even know what SEO was at the time. It was a very exciting beginning for me, a brand-new industry, and an introduction to a new career in the multi-disciplinary practice of SEO.
How would you sum up working with SEO in iGaming?
With more businesses than ever moving to have an online presence, SEO is becoming increasingly competitive across several different industries. I still think that SEO within the iGaming industry is one of the most competitive, though. With so many different sites, be it from Operators to Affiliates, all competing for the same spots, we have big budgets and smart people working day in and day out to gain and maintain rankings. It’s never-ending; SEO must be a part of your culture in iGaming, intertwined into every department and at the centre of operations. If your entire business model is a website, then you must prioritise SEO because your top competitors are.
So to sum it up with one word, I’d say ‘Competitive’.
What is the best thing about being a part of this industry?
For me, the iGaming industry is like a home. I’ve been in it for almost 10 years and have watched it grow and evolve alongside me. It’s very familiar to me, and I know it well. I also enjoy the diverse community that is born from it. We operate in many different countries, requiring natives from those countries to provide their expertise. This gives me the chance to meet with and learn about people from all around the world, making my own world a little bit bigger when living on a tiny island. I also really admire the adaptability of our industry and the excitement when learning about or being involved in the next innovative discovery or implementation, which happens often due to the competitive nature of our industry.
Have you encountered any major challenges during your journey, and how have these affected you?
The biggest challenges I ever faced were from thinking it wasn’t ok to let people know you didn’t know something. So rather than seeking the help of others, I would be determined to figure it out alone. A pro to this would be that it’s a great way to discover and learn; however, it’s not the best for time management or processes. In fact, by asking others, you might find better ways to do things. This has taught me to try and hire people with strengths I don’t have so we can learn from each other and build a strong team full of knowledgeable, passionate people.
What makes you feel ‘out of your comfort zone?’ How do you handle these types of situations?
Public speaking makes me feel very out of my comfort zone, so I tackle it public speaking. Another thing that made me feel very uncomfortable was being asked a question and unable to answer it straight away. Not anymore, though! Now I say, I don’t know, but I will find out and get back to you.
Can you tell us more about Videoslots and what makes you stand out from other gaming services?
First and foremost, we take compliance, regulation, and the safety of our players very seriously. Videoslots will prioritise those aspects before anything else, and that’s not just doing what we must do; that’s going above and beyond by putting measures in place that we do not have to, which may not be the most profitable but will be the safest and best options for our players and I truly admire that culture.
We also have the most extensive online catalogue of slot games to offer players, with several new games being added each day, making us the largest online casino in terms of the offering. I think that’s a big achievement. I also, and I say this wholeheartedly, really love our implementation of gamification to reward our players by giving something back. It adds an extra layer of excitement to the whole experience.
Let’s take Battle of Slots as an example, I was a player with Videoslots long before working here, and I was always a big fan of Battle of Slots. It’s the first multiplayer casino experience. You can compete against other players to win great prizes, test out new slots and even socialise. There are also several freeroll Battles hosted throughout the week, so it’s truly a brilliant feature. We also added gamification to the site, where players can collect trophies for different achievements. Trophies can be found within each different slot game added to the site. Sets and combinations of trophies bring rewards to our players at no extra cost, which is a very fun and generous feature.
Could you shed some light on the upcoming Videoslots releases and innovations? What can we expect soon, and what are you looking forward to the most?
We recently launched Sportsbook and Live Betting, which I’m really interested in seeing and being a part of its evolution. From an SEO and Content perspective, it’s a whole new realm of keywords to be targeting and content to create, which makes our roles here even more dynamic. We are also launching our Battle of Slots in Italy, and we can’t wait for our Italian players to experience this product.
What is your favourite game and why?
I really enjoy the game of Poker because of the strategy behind it and the social aspect. When it comes to slot games, I’d say Book of Dead and Jack Hammer.