NetEnt and Betfair Finalize Partnership

26 Aug 2014 | 08:42 Author: King, George

Net Entertainment, the Swedish casino software giants finalized a deal with Betfair, a pioneer in the online gambling industry.


NetEnt (Net Entertainment NE AB – publ) and Betfair, under the instruction of the Betfair Group (LON:BET) finalized the agreement on Friday before the NetEnt press office released the information to the public on Monday. The deal will see Betfair list NetEnt’s casino games among its offerings.


The deal is not completely one sided as NetEnt is making plans to expand exposure within the UK gambling market. Björn Krantz, Managing Director of Net Entertainment Malta commented in a statement on the company’s website, “We are very excited that Betfair has selected us as a partner and I wish them a warm welcome as a customer. This agreement will further strengthen NetEnt’s exposure on the UK market but also in other parts of Europe”.


Besides the UK Market, Betfair will be able to showcase NetEnt’s games to many other markets as it holds licenses in Gibraltar, Malta, Spain, Italy, Australia and the United States. Where they can, Betfair will showcase the offerings of NetEnt via its online casino module.

NetEnt Logo

Betfair, one of the oldest and biggest online gaming providers in the world with over 950 000 active customers and a revenues of £387 million in 2013, can now add NetEnt to its list of other software providers. It’s a list that includes the likes of: Playtech, Ash Gaming, Cryptologic (Waverlogic), IGT (Wagerworks), Open Bet and Blueprint Gaming.


The deal with NetEnt follows closely on the heels of another agreement, this time with the new Gibraltar-based game development platform provider, Odobo. The games distribution deal with Odobo, which was finalized in May of 2014, will see the UK-listed online gaming giant offer all 23 games currently being offered on the Odobo marketplace.   


Net Entertainment has finalized similar deals with online gambling operators in the past, some of them include deals done with Mr Green online casino, one of NetEnt’s first partnerships, and bet-at-home casino.


George King
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