UK Online Bingo Players Spend Over $1.2 Billion
June, 11, 2008
According to recent research the UK online bingo market's customers spend the amazing amount of 1.2 billion dollars on bingo tickets per year. This number is based upon a collection of gameplay data gathered by a bingo site which tracked all the major online bingo operators in the UK, 24 hours a day, 7 days a week.
The online bingo industry has seen an astonishing growth in the past year, which is not surprising considering the licensing of the UK online gambling industry. However, taking into account the financial regression in the UK and the accompanying decrease in purchasing power, it is amazing that such an amount is being spent by online bingo players.
The research showed that there is no stand-out leader with respect to market share. Market share proved to change on a daily basis, depending on specific promotions that are run by each online bingo operator. The amount and diversity of online bingo promotions has grown rapidly over the past year because online bingo sites have a hard time gaining and maintaining market share. Ongoing jackpots and promotions have proven to be the key to keep the players coming back