MSC Cruises and Playtech Extend Partnership Deal

10 Sep 2014 | 04:15 Author: King, George

The Mediterranean Shipping Company have agreed a deal with the Isle of Man based software company Playtech, and will extend their partnership to include the placing of Playtech’s Neon Casino Management System into MSC’s newest ship, the MSC Preziosa.

The deal will see the MSC Preziosa be the fifth ship to include Playtech’s casino management system, other ships include: MSC Splendida, the MSC Divina, the MSC Fantasia and the MSC Magnifica. The Neon Casino Management System will be integrated with the ships Fidelio Cruise property management system and will enable guests to use their room keys to charge any gaming transactions straight to their room. The players will be able to use the room key for apps at the slot machines, an iPad at the various tables to play the likes of Blackjack and Baccarat and even at the cashier’s cage.

Director of Intelligent Gaming Chris Dempsey, a Playtech subsidiary, commented on the company’s press release: “We have worked closely with MSC Cruises to create a system that meets the unique demands of a cruise ship casino and will now deliver additional enhancements including improvements to help MSC Cruises to drive its casino business forward. We are very pleased to be furthering our partnership with MSC cruises and we look forward to another successful implementation”.

The new casino management system designed by Playtech will allow the cruise ships’ to offer their players a wide variety of bonuses that have been designed to stimulate entertainment during the cruises. They hope it will help increase participation among the passengers by offering virtual prizes, various targeted jackpots and even a hot seat bonus or two.

The Neon Casino Management System will form part of a multi-channel solution created by Playtech, which will also connect a player’s retail and online gaming operations and will help to maximize a player’s conversion between the various channels and will deliver a single view of customer’s drives and brand loyalty.

Speaking on behalf of MSC Cruises, Corporate Casino Manager Sergio Porcasi, went on to add: “We chose [Playtech’s] Neon because the system offers a modern platform that can cover our entire operation, both on board and ashore. We felt that Playtech was able to adapt the solution to our specific needs, and the first phase of the implementation has been a success. As we continue to roll out Neon across our fleet, we are confident that we’ll be able to control our casino operations more effectively and offer an even more exciting entertainment option to our guests”.

Playtech is well known within the casino industry and has licenses that include the likes of sportsbooks, land based casinos, online casino and poker rooms but it would seem they have finally conquered the deep blue sea. Upon the announcement of the partnership between MSC Cruises and Playtech, the company’s stock increased by 0.65% on the London Stock Exchange to 618.50 pence per share.

George King
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