Bat Signals to Fly Over Macau as Batman Called in to Save Casinos
Macau billionaire, Lawrence Ho, is hoping that the lure of Batman and Gotham City will be enough to save Macau as the casino industry looks to diversify and move away from its reliance on high rollers who have been chased away from the gambling mecca by the Chinese Government’s anti-graft drive which drove high-end players to seek entertainment elsewhere.
Melco Crown Entertainment Ltd, headed by Lawrence Ho and his Australian billionaire partner, James Packer, have said they plan to woo vacationing Chinese with a family entertainment center, to be opened in partnership with Time Warner Inc., at it’s new $3.2 billion Macau casino, Studio City. Ho has said the company’s new plan is an attempt to shift reliance and resources away from high rollers who have so far been behind Macau’s meteoric rise.
Studio City Looking to Attract Middle Class Families With the Aid of Batman & Hollywood Figures
After losing many of the city’s high rollers, who have once again turned to the bright lights of Las Vegas, casino bosses in the former Portuguese colony have turned to family-friendly activities that are designed rejuvenate dwindling revenues. Studio City is looking to attract middle class families from the mainland with the help of Batman and other Hollywood figures. Apart from the usual array of DC superheroes, Studio City will have a variety of clubs, bars and restaurants as well as a host of other attractions such as themed rides and the space-station themed food complete with “holographic projections that create a gigantic viewing window looking out in to deep space.”
One of the biggest attractions Studio City has to offer is the “Batman Dark Flight” ride that will be, according to Studio City press officers, an “action-packed motion ride” that will allow visitors to “fly through Gotham City, following Batman as he brings some of the most notable Super-Villains from his Rogue’s Gallery to justice.” Batman will be in good company as other DC Superheroes have been licensed for Studio City and children will be able to “climb on structures with Batman ad Superman and drive go-karts with Wonder Woman and The Flash.”
No expense is being spared and Batman will be in good company after the casino spent a reported $70 million on a marketing campaign featuring the likes of Martin Scorsese, Robert De Niro, Leonardo DiCaprio and possibly Brad Pitt in a series of short films, dubbed “The Audition”.
Melco Crown’s Studio City, is a Hollywood themed casino that is set to open in the latter parts of 2015. Executive Director of Melco Crown Entertainment, Lawrence Ho, said at a media briefing on Wednesday that the casino will open with 400 gambling tables and 1600 rooms from the two hotel towers located in the increasingly popular Cotai area in Macau.
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