More and more companies and industries are focusing on social media, both to connect with customers directly but also as a way to keep their fingers on the pulse of customer sentiment and satisfaction, with Twitter in particular a way to collect and analyze instant feedback.
Celebrities in general have been quick to jump on the Twitter bandwagon as it's a quick and easy way to keep their brand in the public eye.
All it requires is just a smartphone to update and maintain, giving fans the impression that they're closer than ever to their favorite stars of the movie and television world.
Managing editor Dan Miller of the porn industry trade publication XBiz estimates that 90% of porn stars are active on Twitter:
"The adult industry has embraced Twitter as a way to reach out directly to fans beyond the typical porn consumer...If you're not on Twitter, you are definitely at a disadvantage right out of the gate."
Porn industry execs use Twitter as well to monitor the reaction to new releases as well as to which stars are hot (or not), with the market intelligence gleaned from Twitter interactions a valuable way of planning new releases and even tweaking scenes and titles in production based on response to trailers and sneak previews.
While many stars of the world of porn use Twitter as simply another way to market themselves, others have seen success with a more subtle approach, broadcasting a more human side that resonates with fans, boosting sales of their films but also finding support and encourage for a wide range of more personal interests.
As far as popular porn stars on Twitter, James Deen (@jamesdeen) is one of the more prominent. He's logged over 1,000 adult movie appearances but he's making the leap to mainstream acting, appearing in an upcoming Lindsay Lohan movie directed by Paul Shrader, with Deen citing his success on Twitter as a big reason he was able to cross over to more mainstream roles.
Kayden Kross (@kayden_kross) is another very popular porn star who's developed a big fan base on Twitter, which she primarily uses as an outlet for her very non-porn interests such as writing and literature.