The Lingerie League is losing the lingerie in a bid to boost ratings -- but probably not in the way you might think.
The Lingerie League is an all woman football league that's carved out a niche for itself in the U.S. sports landscape the old-fashioned way: by flashing lots of skin and having all its players compete wearing little except for pads, cleats, helmets, and lingerie.
That's about to all change, though, with the league announcing that it is changing its name to the Legends Football League and it will be ditching lingerie entirely, taking on a more professional look and feel.
New team logos will be rolled out and all players will wear standard pads that offer more protection, with an overhaul of its league slogan as well from "True Fantasy Football" to "Women of the Gridiron".
The changes are designed to capitalize on what the league claims is a chance to move past the gimmicky nature of lingerie that was its calling card and that it was taking “the next step in the maturation of our now global sport".
The 7-on-7 tackle football league was launched in 2009 and currently has 12 teams in the U.S. as well as four in Canada. MTV has broadcast regular season and playoff games the last few years, with some franchises drawing sizable crowds in some cities.
While the move to go legit may open up the league to participation from more women and better athletes now that looking good in lingerie isn't a pre-requisite, it remains to be seen how many in the previous crowds were really there to see women's football instead of hot chicks playing football in lingerie.
Other women's professional leagues have had a hard time surviving in different sports, including previous failed football leagues. While the WNBA has been the most successful and long lasting women's pro league part of its longevity has been because the NBA has subsidized it for years and most teams lose money, although some popular franchises in larger cities have turned a profit.